Hey there! I help companies create digital products that bring convenience, delight & meanings to people's lives while keeping an eye on business goals. My designs are simple, thoughtful & easy to use experience comes from a deep empathy for the users, good understanding of the problem, constraints and business objectives, iterations closely with user feedback, and intentional decisions with solid reasoning.Know more about me → Say Hi!
Some of my design principles
People over pixels
An interface can look visually stunning and still fail to solve the problem because it's not helping users in their intent. Designers & engineers should work together from start to create exceptional interactive experiences.
Empthaize with end-user
You're not designing the product for yourself or your team; there are people out there who are going to use your product. Find out who will be using your product, how your product is going to solve their problem & design for them. Only them.
Always start with ideas
As designing is becoming more & more easy to work on with new tools, It's becoming hard to create great experiences. One way to find the best solution early & cheap is to explore a lot of ideas on paper. Saves a ton of time, helps you to choose the best option & articulate your solution. Don't jump into Sketch or Photoshop early. Take your time to understand the problem, move to craft stage when you have enough context & clarity.
Never, ever stop learning
In an ever evolving industry, it's not a great idea to stop yourself from learning. Proactive & continuous learning ensures growth. Challenge yourself, your work & your thinking every day & try to improve it on daily basis.