I help companies create digital products that bring convenience, delight & meanings to people's lives while keeping an eye on business goals. My designs are simple, thoughtful & easy to use experiences comes from a deep empathy for the users. I start with a good understanding of the problem, constraints and business objectives, iterations closely with user feedback, and intentional decisions with solid reasoning.
Some of my design principles
People over pixels
An interface can look visually stunning and still fail to solve the problem because it's not helping users in their intent. Designers & engineers should work together from start to create exceptional interactive experiences.
Empthaize with end-user
There are people out there who are going to use your product. Find out who will be using your product, how your product is going to solve their problem & design for them.
Always start with ideas
As designing is becoming more & more easy to work on with new tools, It's becoming hard to create great experiences. Try to explore a lot of ideas on paper as soon as possible. It saves a ton of time, helps you to find the best possible outcome & articulate your solution. Take your time to understand the problem before jumping into Sketch or Photoshop.
Never, ever stop learning
In an ever evolving industry, it's not a great idea to stop yourself from learning. Proactive & continuous learning ensures growth. Challenge yourself, your work & your thinking every day & try to improve it on a daily basis.